The Mobile Marketing Opportunity – #omsummit

I carry my smartphone everywhere I go because it keeps me constantly connected where ever I go. If my smartphone is not in my pocket when I’m out and about, I freak out and feel vulnerable. It is just that important to me and will continue to be over time. I have a hunch that I’m not the only one that feels that way. New data from Prosper Mobile Insights reveals that “34.7% of smartphone and tablet owners surveyed said they would spend more time this year with their devices, compared to just 5.7% who said they would tone it down a little.”

This is exciting news for marketers as they are currently trying to figure out and implement a mobile marketing strategy. Mobile marketing is top of mind for marketers as smartphones and tablets are changing the game in content consumption and brand engagement. Smartphone and tablets lends itself to be a visual platform for users to accept and share content that is personalized and relevant to their lifestyle. Apps on each of these platforms help organize, store and share the user’s information-on-demand (IOD). This process creates a mobile profile and a “community of like-minded individuals” which is important for today’s brand marketers.

Great. The community is has been created. What’s next? What are the actions we want these avid mobile users to take? According to the Prosper Mobile Insights survey, “respondents were almost twice as likely to say they’ll shop more on their device this year as to pull back on mobile shopping (23.6% vs. 13%).”  How can marketers leverage this opportunity for their brands?

The Mobile Track at Online Marketing Summit will empower you with the knowledge you need to better understand how mobile devices, and how we interact with them, are changing the marketing landscape. Conference sessions include:

  • A Relationship-First Approach to Mobile Marketing
  • Maximizing Integrated Mobile Marketing Strategies — Why Marketers Are Still Missing the Mark to Increase ROI
  • Audience Recognition Roulette — Real Connections Shouldn’t Be Left To Chance

Hear from thought leaders that have put their ideas in to practice and share their results. Don’t delay — register today with Priority Code JQBLOG to $600 on Conference passes.

Cheers,

Jason

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