Tag archive for strategy

Call for Speakers for #Omsummit 2014 Now Open

Call for Speakers for #Omsummit 2014 Now Open

If you are an expert in your field and would like the opportunity to share your knowledge we invite you to submit a speaking session for Online Marketing Summit (OMS) 2014. OMS is the industry-leading forum for marketing practitioners to network and gain insights on…

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Building Lead Nurture Programs That Work – #omsummit

Building Lead Nurture Programs That Work – #omsummit

Why you should have a lead nurture program in place: 50% of leads are qualified but not yet ready to buy (Gleanster Research) 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (MarketingSherpa) Nurtured…

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Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

IT Marketing World and UBM Tech’s CreateYourNextCustomer.com announce the release of its new research report, the 2013 Technology Marketing Priorities Report. The report analyzes results from a poll of 150+ business technology marketing professional across North America.

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3 Weeks Left Until Online Marketing Summit: Expo Pass Extras – #omsummit

3 Weeks Left Until Online Marketing Summit: Expo Pass Extras – #omsummit

Where to begin? Hmm. Did you know that Online Marketing Summit is only three weeks away? I’m pretty sure you knew that. The OMS team surely knows that, as we’ve been spending the past few months making sure everything is ready to go. Shannon Ryan…

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Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

A guest post by Michael Hershfield, VP of Corporate Development & Strategy at Sailthru Every quality marketer will tell you that reaching a customer today is all about personalization. That the key to holding a consumer’s attention is defined by your ability to tailor every communication…

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Top 5 Reasons to Attend Online Marketing Summit – #omsummit

Top 5 Reasons to Attend Online Marketing Summit – #omsummit

Here are the Top 5 Reasons why you should attend Online Marketing Summit next month. 5. Connections and Networking – Attending the event in Sand Diego allows you to work in your favorite “Anchorman” quotes in your networking conversations. “For just one night let’s not…

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A Relationship-first Approach to Mobile Marketing – #omsummit

A Relationship-first Approach to Mobile Marketing – #omsummit

I recently had the opportunity to speak to Shawn Myers, Director of Product Marketing at Responsys. Shawn is speaking at our San Diego event next month. He took some time out his busy schedule to talk about the mobile marketing. Below is a recap of our…

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Need Small Business Marketing Ideas? Read This to Know Where to Look!

Need Small Business Marketing Ideas? Read This to Know Where to Look!

Small Businesses seeking ways to get the word out about their products or services naturally start with marketing basics to acquire new customers – perhaps with an ad in the phone book,  some search advertising, postal mailers or a Facebook page. But even these fundamentals…

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The Mobile Marketing Opportunity – #omsummit

The Mobile Marketing Opportunity – #omsummit

I carry my smartphone everywhere I go because it keeps me constantly connected where ever I go. If my smartphone is not in my pocket when I’m out and about, I freak out and feel vulnerable. It is just that important to me and will…

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Digital Marketing in 2013: Fluid and Ubiquitous – #omsummit

Digital Marketing in 2013: Fluid and Ubiquitous – #omsummit

We have arrived at the moment in time where we take some time to reflect on the past and look forward to the future. 2012 was a banner year for digital marketing. Social, mobile, local and new search algorithms forced marketers to really think about…

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