Building Lead Nurture Programs That Work – #omsummit

Building Lead Nurture Programs That Work – #omsummit

Why you should have a lead nurture program in place: 50% of leads are qualified but not yet ready to buy (Gleanster Research) 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (MarketingSherpa) Nurtured…

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