Tag archive for digital marketing

Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

IT Marketing World and UBM Tech’s CreateYourNextCustomer.com announce the release of its new research report, the 2013 Technology Marketing Priorities Report. The report analyzes results from a poll of 150+ business technology marketing professional across North America.

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Top 3 Reasons Why I’m Excited About Online Marketing Summit – #omsummit

Top 3 Reasons Why I’m Excited About Online Marketing Summit – #omsummit

With Online Marketing Summit just a few days away, I’d thought I share my top three reasons why I am excited about the event next week. Without further ado, here they are in reverse order: 3. Discovering and demoing emerging integrated marketing technologies that can…

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The Three Big Brand Winners of the Super Bowl – #omsummit

The Three Big Brand Winners of the Super Bowl – #omsummit

Twitter was a clear winner yesterday during the Super Bowl. When the lights turned off in the stadium, Twitter became the next big entertainer and the most nimble brands that capitalized on the situation made out big. More importantly, the most memorable marketing (in a…

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Why Performance Marketing is Essential to Your Marketing Mix – #Omsummit

Why Performance Marketing is Essential to Your Marketing Mix – #Omsummit

A guest post from Sarah V. Bundy, Founder & CEO of All Inclusive Marketing Inc. Affiliate marketing, also known as performance marketing, is one of the most essential and lucrative channels in their online marketing mix. Affiliate marketing is a billion dollar business in the…

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3 Weeks Left Until Online Marketing Summit: Expo Pass Extras – #omsummit

3 Weeks Left Until Online Marketing Summit: Expo Pass Extras – #omsummit

Where to begin? Hmm. Did you know that Online Marketing Summit is only three weeks away? I’m pretty sure you knew that. The OMS team surely knows that, as we’ve been spending the past few months making sure everything is ready to go. Shannon Ryan…

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Marketers are from Venus and Consumers are from Mars – #omsummit

Marketers are from Venus and Consumers are from Mars – #omsummit

A new survey by ExactTarget shows that there is a disconnect between which channels marketers and consumers favor in terms of messaging and engagement. Content marketing has been the hottest trend in the marketing field over the past year. If you produce and share quality…

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Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

A guest post by Michael Hershfield, VP of Corporate Development & Strategy at Sailthru Every quality marketer will tell you that reaching a customer today is all about personalization. That the key to holding a consumer’s attention is defined by your ability to tailor every communication…

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Top 5 Reasons to Attend Online Marketing Summit – #omsummit

Top 5 Reasons to Attend Online Marketing Summit – #omsummit

Here are the Top 5 Reasons why you should attend Online Marketing Summit next month. 5. Connections and Networking – Attending the event in Sand Diego allows you to work in your favorite “Anchorman” quotes in your networking conversations. “For just one night let’s not…

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Is Your Content REAL? 4 Ways to Attract Qualified Audience With Content – #omsummit

Is Your Content REAL? 4 Ways to Attract Qualified Audience With Content – #omsummit

A blog entry by Sarah Skerik, Vice President, Social Media, PR Newswire//MultiVu There was a time when PR pros and their counterparts in marketing measured success by the number of impressions a campaign generated. I’ve never cared much for the fleeting impression. In my mind,…

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Need Small Business Marketing Ideas? Read This to Know Where to Look!

Need Small Business Marketing Ideas? Read This to Know Where to Look!

Small Businesses seeking ways to get the word out about their products or services naturally start with marketing basics to acquire new customers – perhaps with an ad in the phone book,  some search advertising, postal mailers or a Facebook page. But even these fundamentals…

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