Tag archive for demand gen

Building Lead Nurture Programs That Work – #omsummit

Building Lead Nurture Programs That Work – #omsummit

Why you should have a lead nurture program in place: 50% of leads are qualified but not yet ready to buy (Gleanster Research) 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (MarketingSherpa) Nurtured…

Continue reading →

Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

IT Marketing World and UBM Tech’s CreateYourNextCustomer.com announce the release of its new research report, the 2013 Technology Marketing Priorities Report. The report analyzes results from a poll of 150+ business technology marketing professional across North America.

Continue reading →

Give Yourself an Early Holiday Gift – #omsummit

Give Yourself an Early Holiday Gift – #omsummit

I know it gets earlier every year, but the holiday season is officially upon us. Before you head out to the mall and fight the shopping crowd, why don’t you “Treat Yourself” to some digital marketing education.  Online Marketing Summit (OMS) connects marketers with the…

Continue reading →