Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

A guest post by Michael Hershfield, VP of Corporate Development & Strategy at Sailthru Every quality marketer will tell you that reaching a customer today is all about personalization. That the key to holding a consumer’s attention is defined by your ability to tailor every communication…

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