Slideshow: 5 Keys To Content Powered Tech Marketing – #omsummit

Today’s role of the modern marketer is to drive revenue with thought leadership, create brand demand and accelerate the sales pipeline. B2B marketers understand that Content Marketing is an essential element to success, but may not know how to create a winning strategy that keeps your prospects engaged. What exactly are the steps in building a successful content marketing plan?

Watch our audio presentation with UBM Tech’s CMO Scott Vaughan as he delves into the road ahead for B2B and share the latest research on 2013 Technology Marketing Priorities. Stephanie Stahl, Executive Editor, Content Marketing Services, helps create new multimedia products for UBM Tech audiences and will share some customer stories.

In this audio presentation, they’ll share:

  • State of Tech Marketing: Shifting Roles and Focus Areas – The Impact To Your Career
  • Tools to Accelerate Your Tech Marketing Skills
  • 5 Keys to Creating a Content Powered Marketing Strategy
  • Key Takeaways

Watch this 25 minute audio presentation now: