Tech Marketing 360 Blog - page 6

Creating the Modern Mobile Marketer – #OMS12

Creating the Modern Mobile Marketer – #OMS12

No one would dispute the increasing importance of mobile as a critical element of business these days. As smartphone and tablet ownership explodes, it’s become ever harder to consider these platforms as supplemental traffic drivers or low-value revenue opportunities. Josh Sternberg of Digiday sums up…

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The Rise of SoMoLo and What It Means for You

The Rise of SoMoLo and What It Means for You

The rise of Social, Mobile and Local, abbreviated SoMoLo, have created a unique opportunity for marketers. According to Strategic Marketing Solutions President and #smchat host, Joe Ruiz, “consumers are empowered by technology and the Internet like never before, and this has implications for the way…

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Email & the Customer Engagement Model – #oms12

Email & the Customer Engagement Model – #oms12

Email is still a leader in return on investment and engaging audiences as demonstrated in recent studies, including Silverpop’s 2012 Email Marketing Metrics Benchmark Study. While email is performing, there are three major dynamics at play that are creating opportunity, as well as challenges for…

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Five Hot Topics on Marketers’ Minds

Five Hot Topics on Marketers’ Minds

Online Marketing Summit Silicon Valley is quickly approaching and we’re excited about the new format being developed for the brand this year. Our goal is to create a place that connects marketing professionals of all disciplines and expertise-levels with the ideas, learning and hands-on collaboration…

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Google’s Panda and Penguin Updates Reward Content Marketers

Google’s Panda and Penguin Updates Reward Content Marketers

The Panda and Penguin updates to the Google algorithm marked a sea change for SEOs and put an emphasis on the quality of their content by penalizing questionable tactics like keyword stuffing, link schemes, and content duplication. “Now updates are not uncommon,” says Benj Arriola,…

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Digital Marketing’s Impact on the Customer Engagement Model

Digital Marketing’s Impact on the Customer Engagement Model

The insights from digital marketing are redefining audience intelligence, as we know it. Digital marketing has not only helped transform audience segmentation, it is now a benchmark and driver for the customer engagement model. The insights we can gather are deeper than ever and every…

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