Tech Marketing 360 Blog - page 5

Digital Marketing in 2013 – What You Need to Know #omsummit

Digital Marketing in 2013 – What You Need to Know #omsummit

As the holidays draw near, we find ourselves looking ahead to the new year. Next week, Online Marketing Summit (OMS) will host a webinar on what’s in store for digital marketing in 2013. Join Shannon Ryan, OMS GM, and presenters from Bizo, Couch & Associates,…

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What I Learned at Online Marketing Summit Silicon Valley – #OMSUMMIT

What I Learned at Online Marketing Summit Silicon Valley – #OMSUMMIT

It’s been a few weeks since I attended Online Marketing Summit. The event provided me with such so much relevant information, that it took me some time to digest it all. In addition to learning, I was able to meet new people and share a…

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A few tips that may help in getting your emails read

A few tips that may help in getting your emails read

In a business world inundated with email as a main form of communication, it can be tricky at times to get a response.  The EMAIL Track is happening this week at OMS with lots of great insight on the latest best practices and I’d like…

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Mastering Mobile Ads & Understanding the Metrics Behind Them – #omsummit

Mastering Mobile Ads & Understanding the Metrics Behind Them – #omsummit

I recently had the opportunity to speak to Jason Wells, CEO of ContactPoint, maker of LogMyCalls. Jason is speaking at our Silicon Valley event later this month. He took some time out his busy schedule to talk about the mobile advertising and mobile metrics. Below…

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Facebook Algorithm Change Spurs Debate About Organic v. Paid Media and How Engagement is Defined

Facebook Algorithm Change Spurs Debate About Organic v. Paid Media and How Engagement is Defined

One of the hottest topics in social media right now is Facebook’s algorithm and its recent refinement, which seems to be having an impact on which brand posts show in the News feed. Some brands are reporting that they have seen a significant drop in…

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Content Marketing – Use it or Lose It #omsummit

Content Marketing – Use it or Lose It #omsummit

Content marketing is so hot right now.  According to a recent Content Marketing Survey Report 2012 published by Econsultancy, over 90% of respondents believe content marketing will become more important over the next 12 months. We as marketers have realized that in order to truly…

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Show us Your Marketing Skills and Earn a Free OMS Pass

Show us Your Marketing Skills and Earn a Free OMS Pass

Here’s your chance to show off your marketing prowess and earn a free pass to Online Marketing Summit Silicon Valley. How it Works Sign up for the program using the form at the bottom of this post We’ll send you a personalized code good for…

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Why Content Is Critical for Marketers More than Ever – #oms12

Why Content Is Critical for Marketers More than Ever – #oms12

For many years, perhaps even the last few decades, marketing practitioners have been divided by a philosophical doctrine related to content. Many truly believed “content is king” and that marketing couldn’t be effective without it. Others were firmly planted in the belief that the proper use of…

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What Is Your Brand’s Personality? – #oms12

What Is Your Brand’s Personality? – #oms12

Pop quiz! What is the general definition of brand personality? Ok… I’m waiting. 5..4…3..2..1! Times up. Brand personality is a set of human characteristics associated with a brand and how it behaves in the marketplace. How is brand personality created you ask? Well, it is…

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2012: The Year of Visual Social Content

2012: The Year of Visual Social Content

From Facebook Timeline to Google+ and LinkedIn’s updated designs, 2012 has been a year of change across the social networks. According to Rebecca Corliss, Hubspot’s Inbound Marketing Strategist, “these social updates are encouraging businesses to contribute visual content more often, and rewarding those who do…

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