Tech Marketing 360 Blog - page 4

Top 5 Reasons to Attend Online Marketing Summit – #omsummit

Top 5 Reasons to Attend Online Marketing Summit – #omsummit

Here are the Top 5 Reasons why you should attend Online Marketing Summit next month. 5. Connections and Networking – Attending the event in Sand Diego allows you to work in your favorite “Anchorman” quotes in your networking conversations. “For just one night let’s not…

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A Relationship-first Approach to Mobile Marketing – #omsummit

A Relationship-first Approach to Mobile Marketing – #omsummit

I recently had the opportunity to speak to Shawn Myers, Director of Product Marketing at Responsys. Shawn is speaking at our San Diego event next month. He took some time out his busy schedule to talk about the mobile marketing. Below is a recap of our…

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Is Your Content REAL? 4 Ways to Attract Qualified Audience With Content – #omsummit

Is Your Content REAL? 4 Ways to Attract Qualified Audience With Content – #omsummit

A blog entry by Sarah Skerik, Vice President, Social Media, PR Newswire//MultiVu There was a time when PR pros and their counterparts in marketing measured success by the number of impressions a campaign generated. I’ve never cared much for the fleeting impression. In my mind,…

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Need Small Business Marketing Ideas? Read This to Know Where to Look!

Need Small Business Marketing Ideas? Read This to Know Where to Look!

Small Businesses seeking ways to get the word out about their products or services naturally start with marketing basics to acquire new customers – perhaps with an ad in the phone book,  some search advertising, postal mailers or a Facebook page. But even these fundamentals…

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The Mobile Marketing Opportunity – #omsummit

The Mobile Marketing Opportunity – #omsummit

I carry my smartphone everywhere I go because it keeps me constantly connected where ever I go. If my smartphone is not in my pocket when I’m out and about, I freak out and feel vulnerable. It is just that important to me and will…

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Digital Marketing in 2013: Fluid and Ubiquitous – #omsummit

Digital Marketing in 2013: Fluid and Ubiquitous – #omsummit

We have arrived at the moment in time where we take some time to reflect on the past and look forward to the future. 2012 was a banner year for digital marketing. Social, mobile, local and new search algorithms forced marketers to really think about…

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Developing Data Driven Personas – #omsummit

Developing Data Driven Personas – #omsummit

A post from Katherine Watier, VP, Online Strategy and Market Insights, Ketchum While our online experience as Americans began to be personalized in 2008, in this next year the level of personalization will be even more prevalent, even more personalized. As marketers we cannot assume…

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Marketing Automation: The Challenge of Campaign Management at Scale #omsummit

Marketing Automation: The Challenge of Campaign Management at Scale #omsummit

A post from Tony Byrne, President, Real Story Group As Marketing Automation tools become more sophisticated, enterprises acquire the confidence to use them for increasingly larger and more frequent campaigns. Yet, we know from talking to customers that many Marketeting Automation platforms will groan a…

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Give Yourself an Early Holiday Gift – #omsummit

Give Yourself an Early Holiday Gift – #omsummit

I know it gets earlier every year, but the holiday season is officially upon us. Before you head out to the mall and fight the shopping crowd, why don’t you “Treat Yourself” to some digital marketing education.  Online Marketing Summit (OMS) connects marketers with the…

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Eloqua, Shutterfly & Sony Electronics to Keynote at Online Marketing Summit 2013 #omsummit

Eloqua, Shutterfly & Sony Electronics to Keynote at Online Marketing Summit 2013 #omsummit

Online Marketing Summit, produced by UBM Tech, today announced its 2013 keynote and speaker lineup for the San Diego event.  Online Marketing Summit, the industry’s premier digital marketing event, will feature thought leaders from companies like Adobe, Eloqua, HubSpot, Microsoft, Rubio’s, Salesforce, Sony Electronics, Shutterfly…

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