Tech Marketing 360 Blog - page 3

Building Lead Nurture Programs That Work – #omsummit

Building Lead Nurture Programs That Work – #omsummit

Why you should have a lead nurture program in place: 50% of leads are qualified but not yet ready to buy (Gleanster Research) 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (MarketingSherpa) Nurtured…

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Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

IT Marketing World and UBM Tech’s CreateYourNextCustomer.com announce the release of its new research report, the 2013 Technology Marketing Priorities Report. The report analyzes results from a poll of 150+ business technology marketing professional across North America.

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The Science of Search: A Complimentary Webcast – #omsummit

The Science of Search: A Complimentary Webcast – #omsummit

The OMS Team is excited to announce that in partnership with Beyond, we’re presenting the first in a series of complimentary webcasts this Wednesday, May 1st at 10:00am PT / 1:00pm ET. Everyone knows that search is one of the most integral components of any…

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Slideshow: 5 Keys To Content Powered Tech Marketing – #omsummit

Slideshow: 5 Keys To Content Powered Tech Marketing – #omsummit

Today’s role of the modern marketer is to drive revenue with thought leadership, create brand demand and accelerate the sales pipeline. B2B marketers understand that Content Marketing is an essential element to success, but may not know how to create a winning strategy that keeps…

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Top 3 Reasons Why I’m Excited About Online Marketing Summit – #omsummit

Top 3 Reasons Why I’m Excited About Online Marketing Summit – #omsummit

With Online Marketing Summit just a few days away, I’d thought I share my top three reasons why I am excited about the event next week. Without further ado, here they are in reverse order: 3. Discovering and demoing emerging integrated marketing technologies that can…

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The Three Big Brand Winners of the Super Bowl – #omsummit

The Three Big Brand Winners of the Super Bowl – #omsummit

Twitter was a clear winner yesterday during the Super Bowl. When the lights turned off in the stadium, Twitter became the next big entertainer and the most nimble brands that capitalized on the situation made out big. More importantly, the most memorable marketing (in a…

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Why Performance Marketing is Essential to Your Marketing Mix – #Omsummit

Why Performance Marketing is Essential to Your Marketing Mix – #Omsummit

A guest post from Sarah V. Bundy, Founder & CEO of All Inclusive Marketing Inc. Affiliate marketing, also known as performance marketing, is one of the most essential and lucrative channels in their online marketing mix. Affiliate marketing is a billion dollar business in the…

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3 Weeks Left Until Online Marketing Summit: Expo Pass Extras – #omsummit

3 Weeks Left Until Online Marketing Summit: Expo Pass Extras – #omsummit

Where to begin? Hmm. Did you know that Online Marketing Summit is only three weeks away? I’m pretty sure you knew that. The OMS team surely knows that, as we’ve been spending the past few months making sure everything is ready to go. Shannon Ryan…

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Marketers are from Venus and Consumers are from Mars – #omsummit

Marketers are from Venus and Consumers are from Mars – #omsummit

A new survey by ExactTarget shows that there is a disconnect between which channels marketers and consumers favor in terms of messaging and engagement. Content marketing has been the hottest trend in the marketing field over the past year. If you produce and share quality…

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Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

A guest post by Michael Hershfield, VP of Corporate Development & Strategy at Sailthru Every quality marketer will tell you that reaching a customer today is all about personalization. That the key to holding a consumer’s attention is defined by your ability to tailor every communication…

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