Need Small Business Marketing Ideas? Read This to Know Where to Look!

Small Businesses seeking ways to get the word out about their products or services naturally start with marketing basics to acquire new customers – perhaps with an ad in the phone book,  some search advertising, postal mailers or a Facebook page. But even these fundamentals can quickly become complex and expensive, consuming time and money while leaving little room for bigger (and possibly more effective) ideas.

Finding real and effective marketing ideas can be a real challenge for small businesses if they don’t know where to look. This is especially true if marketing is just one of many hats the small business owner and his/her team must wear to run their business.

Most of us instinctively understand that discovering a compelling new marketing idea or uncovering a hidden pocket of target audience can lead to big gains. So how does a small business go about finding new marketing ideas that really work? By taking note of good marketing examples and case studies from companies who have already been there!

Marketing events and local marketing meet-ups are just two great ways to network with others sharing knowledge and offering ideas. Online Marketing Summit is an event that companies of all sizes and categories regularly attend to hear from the hottest companies about their latest tips and tricks for overcoming marketing challenges.

At our Silicon Valley event last year, dozens of small businesses attended the valuable sessions, workshops and panels; co-mingling with marketers from the world’s most recognized B2B and B2C brands. Presenters and attendees were all discussing the entire marketing spectrum from strategy and search, to social and mobile. I had the pleasure of meeting some of those small business owners and marketers from non-profits, technology consultants, start-ups and even a builder of tiny homes! All of them where there seeking the latest marketing ideas, and enthusiastic to return to work to put what they had learned into practice.

This year’s Online Marketing Summit takes place February 11-13, 2013 in sunny San Diego. It’s an excellent destination to begin your marketing journey this year with real ideas and inspiration from the marketers sharing the tactics and results they’ve used! You can register here to start that journey. I look forward to seeing you in San Diego and hope I get to hear what new marketing ideas you learned there for your business.

Nerissa Sardi