Mobile first (REALLY)…without killing your IT department

Guest post from Adobe, Tech Marketing 360 Sponsor.

Come Join Adobe Thought Leaders: Jill Steinhour and Ray Pun

Since the introduction of the iPhone in 2007, usage and adoption of mobile has grown exponentially resulting in the need for organizations to fundamentally change their approach to marketing and engaging customers and prospects. In this session, we will look at key mobile trends and how organizations are shifting their digital strategies and technologies in light of the spectacular shifts in customer behaviors and mobile adoption. We will also examine technology advancements that allow organizations to deliver on their mobile first strategies.

Tech Marketing 360

Session: Mobile first (REALLY)…without killing your IT department

Date: Thursday, February 20

The Ritz Carlton Laguna Niguel, Dana Point

Location: Salon 2

Time: 1:00pm-1:45pm

Track: The Social and Mobile Advantage

Join our conversation! #AdobeS&M

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