Getting the Cross Channel Customer Experience Right

This is a guest post by Tech Marketing 360 speaker, Paul Dunay

Gone are the days of consumers only viewing you through a brick-and-mortar store and your website. ThePaul Dunay world has gone mobile, social media has changed interactions forever, and tablets are the wave of the future.

With in-store, online and mobile interactions now affecting consumer behavior across every aspect of the business, it has become essential to understand and measure each channels performance. With such radical shifts in customer experience now becoming possible, the pressure 
to get the right message to the right person at the right time is increasing fast. And the ability to test new content in real time is becoming increasingly key to tracking the performance of these new channels.

How does your brand look across channels? Is it 100% consistent, optimized and personalized? If not, you could be missing a golden opportunity to improve the customer experience. How is it that some companies unify the way their brand looks across multiple channels so that it looks seamless? That’s because its hard work!

My Tech Marketing 360 session is on Thursday, February 20, 2014 from 2:00 – 2:45p in Salon 5 at the Ritz-Carlton Laguna Niguel titled “Getting the Cross Channel Customer Experience Right” will look at how businesses can integrate the customer experience across channels to further drive sales, exposure and profitability.

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