Five Hot Topics on Marketers’ Minds

Online Marketing Summit Silicon Valley is quickly approaching and we’re excited about the new format being developed for the brand this year. Our goal is to create a place that connects marketing professionals of all disciplines and expertise-levels with the ideas, learning and hands-on collaboration they seek to take their work to next level.

Marketers have a big job these days. Diversified channels, pressure to drive ROI, increasingly complex marketing technologies, and evolving customer engagement means marketers must become smarter faster and drive results in completely new ways. And the online space is where it all converges, allowing us to better reach and impact our customers, prospects and audiences. Online Marketing Summit brings it all together, offering answers and ideas that can immediately be put to use back at the office.

Online Marketing Summit Silicon Valley will be held October 22nd-25th, 2012 at the Santa Clara Convention Center.

Hot marketing topics to be addressed this year include:

Marketing Analytics, Big Data & Measuring ROI. How will the future of marketing use big data and performance measurement to help companies gain a competitive edge?

Content Marketing. We know “content is king”, but how do you optimize content to generate quality leads, engagement and revenue?

Social Media Marketing. Social media is everywhere, but how can it become a viable part of a company’s marketing mix?

Demand Generation. How can a combination of technology and marketing help get more leads, grow the database and better support sales?

Search Marketing. There is so much out there about search and optimization, but what really works?

These topics and more will be addressed in-depth at Online Marketing Summit, and covered here on the Online Marketing Summit blog leading up to the Silicon Valley event. Stay tuned for more or follow us on Twitter, LinkedIn, or Facebook