Archive for Uncategorized - page 2

Why Radio Matters to Technology Marketers

Why Radio Matters to Technology Marketers

Guest post from Mike Dougherty, CEO of Jelli. As I travel and talk to marketers in companies and agencies, sometimes I find myself wanting to prove that “Radio” as a medium still exists and is going strong. Predictions suggest that in 2014, Radio will continue…

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Utilizing Community Management To Build Brand Advocates

Utilizing Community Management To Build Brand Advocates

Guest post from Dillon Bianchi, President of UpTown Treehouse. The core of social media is word-of-mouth marketing. Without a strong social media presence your brand is missing a huge opportunity to connect with customers and share your voice. Community management is what drives your voice…

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Creating the TBM Category to Help Companies Run IT Like a Business

Creating the TBM Category to Help Companies Run IT Like a Business

Guest post from Chris Pick, CMO of Apptio and Tech Marketing 360 speaker. As a recent Harvard Business Review article noted, category creators grow faster and receive higher valuations from investors than companies engaged in only incremental innovation. Category creation efforts, however, can fall flat…

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For Tech Marketers: [Simply] Gathering Customer Feedback Drives Retention

For Tech Marketers: [Simply] Gathering Customer Feedback Drives Retention

Guest post from Erik Koto, CEO of QuestionPro. Technology Marketers would do well to re-embrace some tried and true methods of driving customer loyalty, not the least of which can be encapsulated by one pithy phrase- “Ask your customers what they think!” A research study…

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3 Components of a Social Media Lead Generation Strategy

3 Components of a Social Media Lead Generation Strategy

Guest post from Aseem Badshah, Founder and CEO of Socedo. Learn more about social media lead generation on the Socedo Blog. Most marketers who showcase their brands on social media are still unsure about how their social efforts impact the bottom line. As social media…

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Tech Marketing-as-a-Service: Communicating the True Value of Technology

Tech Marketing-as-a-Service: Communicating the True Value of Technology

Guest post from Manish Godha, CEO of Advaiya. Technology Marketing as a Service (TMaaS) is a concept that has emerged onto the fore in the last few years.  During this short period, technology has proven itself to be the core engine of the economy and…

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Tech Marketing 360: An Idea Whose Time Has Come

Tech Marketing 360: An Idea Whose Time Has Come

Guest post from Romi Mahajan, Tech Marketing 360 Advisor, Author and President of KKM Group. I’m glad to see Tech Marketing 360 come into being; for some time I’ve wondered why one of marketing’s most fertile areas (the marketing of technology) has been neglected in…

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The Mobile Marketing Opportunity – #omsummit

The Mobile Marketing Opportunity – #omsummit

I carry my smartphone everywhere I go because it keeps me constantly connected where ever I go. If my smartphone is not in my pocket when I’m out and about, I freak out and feel vulnerable. It is just that important to me and will…

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Marketing Automation: The Challenge of Campaign Management at Scale #omsummit

Marketing Automation: The Challenge of Campaign Management at Scale #omsummit

A post from Tony Byrne, President, Real Story Group As Marketing Automation tools become more sophisticated, enterprises acquire the confidence to use them for increasingly larger and more frequent campaigns. Yet, we know from talking to customers that many Marketeting Automation platforms will groan a…

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