Archive for Strategy

Call for Speakers for #Omsummit 2014 Now Open

Call for Speakers for #Omsummit 2014 Now Open

If you are an expert in your field and would like the opportunity to share your knowledge we invite you to submit a speaking session for Online Marketing Summit (OMS) 2014. OMS is the industry-leading forum for marketing practitioners to network and gain insights on…

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Building Lead Nurture Programs That Work – #omsummit

Building Lead Nurture Programs That Work – #omsummit

Why you should have a lead nurture program in place: 50% of leads are qualified but not yet ready to buy (Gleanster Research) 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (MarketingSherpa) Nurtured…

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Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

IT Marketing World and UBM Tech’s CreateYourNextCustomer.com announce the release of its new research report, the 2013 Technology Marketing Priorities Report. The report analyzes results from a poll of 150+ business technology marketing professional across North America.

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Why Performance Marketing is Essential to Your Marketing Mix – #Omsummit

Why Performance Marketing is Essential to Your Marketing Mix – #Omsummit

A guest post from Sarah V. Bundy, Founder & CEO of All Inclusive Marketing Inc. Affiliate marketing, also known as performance marketing, is one of the most essential and lucrative channels in their online marketing mix. Affiliate marketing is a billion dollar business in the…

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Marketers are from Venus and Consumers are from Mars – #omsummit

Marketers are from Venus and Consumers are from Mars – #omsummit

A new survey by ExactTarget shows that there is a disconnect between which channels marketers and consumers favor in terms of messaging and engagement. Content marketing has been the hottest trend in the marketing field over the past year. If you produce and share quality…

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Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

A guest post by Michael Hershfield, VP of Corporate Development & Strategy at Sailthru Every quality marketer will tell you that reaching a customer today is all about personalization. That the key to holding a consumer’s attention is defined by your ability to tailor every communication…

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A Relationship-first Approach to Mobile Marketing – #omsummit

A Relationship-first Approach to Mobile Marketing – #omsummit

I recently had the opportunity to speak to Shawn Myers, Director of Product Marketing at Responsys. Shawn is speaking at our San Diego event next month. He took some time out his busy schedule to talk about the mobile marketing. Below is a recap of our…

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Need Small Business Marketing Ideas? Read This to Know Where to Look!

Need Small Business Marketing Ideas? Read This to Know Where to Look!

Small Businesses seeking ways to get the word out about their products or services naturally start with marketing basics to acquire new customers – perhaps with an ad in the phone book,  some search advertising, postal mailers or a Facebook page. But even these fundamentals…

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Developing Data Driven Personas – #omsummit

Developing Data Driven Personas – #omsummit

A post from Katherine Watier, VP, Online Strategy and Market Insights, Ketchum While our online experience as Americans began to be personalized in 2008, in this next year the level of personalization will be even more prevalent, even more personalized. As marketers we cannot assume…

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Marketing Automation: The Challenge of Campaign Management at Scale #omsummit

Marketing Automation: The Challenge of Campaign Management at Scale #omsummit

A post from Tony Byrne, President, Real Story Group As Marketing Automation tools become more sophisticated, enterprises acquire the confidence to use them for increasingly larger and more frequent campaigns. Yet, we know from talking to customers that many Marketeting Automation platforms will groan a…

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