Archive for Social

Getting the Cross Channel Customer Experience Right

Getting the Cross Channel Customer Experience Right

This is a guest post by Tech Marketing 360 speaker, Paul Dunay Gone are the days of consumers only viewing you through a brick-and-mortar store and your website. The world has gone mobile, social media has changed interactions forever, and tablets are the wave of…

Continue reading →

Stop Using Marketing Buzzwords and Start Speaking the Language of Business

Stop Using Marketing Buzzwords and Start Speaking the Language of Business

This is a guest post written by Jacques Pavlenyi, Program Manager of Social Collaboration Software Marketing at IBM @mediamutt According to the latest IBM C-Suite report, in 3-5 years 60% of CEOs expect the influence of customers to grow most on developing business strategy, up from 43%…

Continue reading →

Call for Speakers for #Omsummit 2014 Now Open

Call for Speakers for #Omsummit 2014 Now Open

If you are an expert in your field and would like the opportunity to share your knowledge we invite you to submit a speaking session for Online Marketing Summit (OMS) 2014. OMS is the industry-leading forum for marketing practitioners to network and gain insights on…

Continue reading →

The Three Big Brand Winners of the Super Bowl – #omsummit

The Three Big Brand Winners of the Super Bowl – #omsummit

Twitter was a clear winner yesterday during the Super Bowl. When the lights turned off in the stadium, Twitter became the next big entertainer and the most nimble brands that capitalized on the situation made out big. More importantly, the most memorable marketing (in a…

Continue reading →

Developing Data Driven Personas – #omsummit

Developing Data Driven Personas – #omsummit

A post from Katherine Watier, VP, Online Strategy and Market Insights, Ketchum While our online experience as Americans began to be personalized in 2008, in this next year the level of personalization will be even more prevalent, even more personalized. As marketers we cannot assume…

Continue reading →