Archive for Search

Stop Using Marketing Buzzwords and Start Speaking the Language of Business

Stop Using Marketing Buzzwords and Start Speaking the Language of Business

This is a guest post written by Jacques Pavlenyi, Program Manager of Social Collaboration Software Marketing at IBM @mediamutt According to the latest IBM C-Suite report, in 3-5 years 60% of CEOs expect the influence of customers to grow most on developing business strategy, up from 43%…

Continue reading →

The Science of Search: A Complimentary Webcast – #omsummit

The Science of Search: A Complimentary Webcast – #omsummit

The OMS Team is excited to announce that in partnership with Beyond, we’re presenting the first in a series of complimentary webcasts this Wednesday, May 1st at 10:00am PT / 1:00pm ET. Everyone knows that search is one of the most integral components of any…

Continue reading →

Digital Marketing in 2013: Fluid and Ubiquitous – #omsummit

Digital Marketing in 2013: Fluid and Ubiquitous – #omsummit

We have arrived at the moment in time where we take some time to reflect on the past and look forward to the future. 2012 was a banner year for digital marketing. Social, mobile, local and new search algorithms forced marketers to really think about…

Continue reading →

Developing Data Driven Personas – #omsummit

Developing Data Driven Personas – #omsummit

A post from Katherine Watier, VP, Online Strategy and Market Insights, Ketchum While our online experience as Americans began to be personalized in 2008, in this next year the level of personalization will be even more prevalent, even more personalized. As marketers we cannot assume…

Continue reading →