Archive for Mobile

Getting the Cross Channel Customer Experience Right

Getting the Cross Channel Customer Experience Right

This is a guest post by Tech Marketing 360 speaker, Paul Dunay Gone are the days of consumers only viewing you through a brick-and-mortar store and your website. The world has gone mobile, social media has changed interactions forever, and tablets are the wave of…

Continue reading →

A Relationship-first Approach to Mobile Marketing – #omsummit

A Relationship-first Approach to Mobile Marketing – #omsummit

I recently had the opportunity to speak to Shawn Myers, Director of Product Marketing at Responsys. Shawn is speaking at our San Diego event next month. He took some time out his busy schedule to talk about the mobile marketing. Below is a recap of our…

Continue reading →

The Mobile Marketing Opportunity – #omsummit

The Mobile Marketing Opportunity – #omsummit

I carry my smartphone everywhere I go because it keeps me constantly connected where ever I go. If my smartphone is not in my pocket when I’m out and about, I freak out and feel vulnerable. It is just that important to me and will…

Continue reading →

Developing Data Driven Personas – #omsummit

Developing Data Driven Personas – #omsummit

A post from Katherine Watier, VP, Online Strategy and Market Insights, Ketchum While our online experience as Americans began to be personalized in 2008, in this next year the level of personalization will be even more prevalent, even more personalized. As marketers we cannot assume…

Continue reading →