Archive for Marketing

Stop Using Marketing Buzzwords and Start Speaking the Language of Business

Stop Using Marketing Buzzwords and Start Speaking the Language of Business

This is a guest post written by Jacques Pavlenyi, Program Manager of Social Collaboration Software Marketing at IBM @mediamutt According to the latest IBM C-Suite report, in 3-5 years 60% of CEOs expect the influence of customers to grow most on developing business strategy, up from 43%…

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Building Lead Nurture Programs That Work – #omsummit

Building Lead Nurture Programs That Work – #omsummit

Why you should have a lead nurture program in place: 50% of leads are qualified but not yet ready to buy (Gleanster Research) 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (MarketingSherpa) Nurtured…

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Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

IT Marketing World and UBM Tech’s CreateYourNextCustomer.com announce the release of its new research report, the 2013 Technology Marketing Priorities Report. The report analyzes results from a poll of 150+ business technology marketing professional across North America.

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Marketers are from Venus and Consumers are from Mars – #omsummit

Marketers are from Venus and Consumers are from Mars – #omsummit

A new survey by ExactTarget shows that there is a disconnect between which channels marketers and consumers favor in terms of messaging and engagement. Content marketing has been the hottest trend in the marketing field over the past year. If you produce and share quality…

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A Relationship-first Approach to Mobile Marketing – #omsummit

A Relationship-first Approach to Mobile Marketing – #omsummit

I recently had the opportunity to speak to Shawn Myers, Director of Product Marketing at Responsys. Shawn is speaking at our San Diego event next month. He took some time out his busy schedule to talk about the mobile marketing. Below is a recap of our…

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The Mobile Marketing Opportunity – #omsummit

The Mobile Marketing Opportunity – #omsummit

I carry my smartphone everywhere I go because it keeps me constantly connected where ever I go. If my smartphone is not in my pocket when I’m out and about, I freak out and feel vulnerable. It is just that important to me and will…

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Developing Data Driven Personas – #omsummit

Developing Data Driven Personas – #omsummit

A post from Katherine Watier, VP, Online Strategy and Market Insights, Ketchum While our online experience as Americans began to be personalized in 2008, in this next year the level of personalization will be even more prevalent, even more personalized. As marketers we cannot assume…

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Marketing Automation: The Challenge of Campaign Management at Scale #omsummit

Marketing Automation: The Challenge of Campaign Management at Scale #omsummit

A post from Tony Byrne, President, Real Story Group As Marketing Automation tools become more sophisticated, enterprises acquire the confidence to use them for increasingly larger and more frequent campaigns. Yet, we know from talking to customers that many Marketeting Automation platforms will groan a…

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What I Learned at Online Marketing Summit Silicon Valley – #OMSUMMIT

What I Learned at Online Marketing Summit Silicon Valley – #OMSUMMIT

It’s been a few weeks since I attended Online Marketing Summit. The event provided me with such so much relevant information, that it took me some time to digest it all. In addition to learning, I was able to meet new people and share a…

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