Archive for Content Marketing

Slideshow: 5 Keys To Content Powered Tech Marketing – #omsummit

Slideshow: 5 Keys To Content Powered Tech Marketing – #omsummit

Today’s role of the modern marketer is to drive revenue with thought leadership, create brand demand and accelerate the sales pipeline. B2B marketers understand that Content Marketing is an essential element to success, but may not know how to create a winning strategy that keeps…

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Marketers are from Venus and Consumers are from Mars – #omsummit

Marketers are from Venus and Consumers are from Mars – #omsummit

A new survey by ExactTarget shows that there is a disconnect between which channels marketers and consumers favor in terms of messaging and engagement. Content marketing has been the hottest trend in the marketing field over the past year. If you produce and share quality…

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Is Your Content REAL? 4 Ways to Attract Qualified Audience With Content – #omsummit

Is Your Content REAL? 4 Ways to Attract Qualified Audience With Content – #omsummit

A blog entry by Sarah Skerik, Vice President, Social Media, PR Newswire//MultiVu There was a time when PR pros and their counterparts in marketing measured success by the number of impressions a campaign generated. I’ve never cared much for the fleeting impression. In my mind,…

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Digital Marketing in 2013: Fluid and Ubiquitous – #omsummit

Digital Marketing in 2013: Fluid and Ubiquitous – #omsummit

We have arrived at the moment in time where we take some time to reflect on the past and look forward to the future. 2012 was a banner year for digital marketing. Social, mobile, local and new search algorithms forced marketers to really think about…

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Developing Data Driven Personas – #omsummit

Developing Data Driven Personas – #omsummit

A post from Katherine Watier, VP, Online Strategy and Market Insights, Ketchum While our online experience as Americans began to be personalized in 2008, in this next year the level of personalization will be even more prevalent, even more personalized. As marketers we cannot assume…

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Marketing Automation: The Challenge of Campaign Management at Scale #omsummit

Marketing Automation: The Challenge of Campaign Management at Scale #omsummit

A post from Tony Byrne, President, Real Story Group As Marketing Automation tools become more sophisticated, enterprises acquire the confidence to use them for increasingly larger and more frequent campaigns. Yet, we know from talking to customers that many Marketeting Automation platforms will groan a…

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