Archive for Analytics & Big Data

Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

Modern Day Technology Marketers Perform An Average of Seven Major Functions – #Omsummit

IT Marketing World and UBM Tech’s CreateYourNextCustomer.com announce the release of its new research report, the 2013 Technology Marketing Priorities Report. The report analyzes results from a poll of 150+ business technology marketing professional across North America.

Continue reading →

Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

A guest post by Michael Hershfield, VP of Corporate Development & Strategy at Sailthru Every quality marketer will tell you that reaching a customer today is all about personalization. That the key to holding a consumer’s attention is defined by your ability to tailor every communication…

Continue reading →

Digital Marketing in 2013: Fluid and Ubiquitous – #omsummit

Digital Marketing in 2013: Fluid and Ubiquitous – #omsummit

We have arrived at the moment in time where we take some time to reflect on the past and look forward to the future. 2012 was a banner year for digital marketing. Social, mobile, local and new search algorithms forced marketers to really think about…

Continue reading →