Building Lead Nurture Programs That Work – #omsummit

Why you should have a lead nurture program in place:

  • 50% of leads are qualified but not yet ready to buy (Gleanster Research)
  • 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (MarketingSherpa)
  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report)

CMO Scott Vaughan and Director of Client Marketing Mary Wallace share best practices and tips on building lead nurture programs that work. In this audio presentation, they’ll share:

  • Setting Up For Success
  • The 3 Essentials to Drive Nurturing Results
  • Examples of Success
  • How to Get Started
  • Key Takeaways

Watch this 20 minute audio presentation to see how you can get lead nurturing programs off the ground.