What better place to find inspiration than beautiful Dana Point, CA? A few members of the Uptown Treehouse #DreamTeam were fortunate enough to attend Tech Marketing 360 in February, and left the event feeling inspired by the venue, the paneled speakers and the emerging technologies. A big, Pharrell Williams sized, tip of the hat to everyone who participated and empowered the community of like-minded marketers to connect and collaborate on the next big idea.
Looking back on Tech Marketing 360, all expectations were exceeded. UBM not only did a wonderful job building a website and mobile app that speaks directly to us tech marketers, but they stocked the sessions full of influencers who are leading an evolution in the tech marketing space.
For those of you who are planning to attend a conference in the near future, here are a few simple steps to help you get the most out of your experience. The #DreamTeam came into #TM360 hungry for knowledge, and left more than satisfied!
1. Planning: A week before heading into a conference learn about the tracks being focused on, read through each of the session abstracts, and research each of the speakers. By doing this, you’ll be able to identify which sessions will provide the most value vs. the promotional vendor-type sessions that are basically a glorified pitch deck.
2. Engagement: Networking is like sales. Without proactive outreach, you’re less likely to seal the deal. That said, take each opportunity to listen and share your own thoughts, during Q&A sessions, passing the time between sessions or chatting at the evening networking events.
3. Advocacy: Do this leading up to, during, and after a conference. Basically, you want to become an unofficial social media-marketing advocate for the event, sponsors, and speakers. This is a great way to continue the conversation and build on the new relationships that have been created.
You may know these simple tools, but I challenge you to harness them and give it a try the next time you attend a conference. See how you can optimize your own experience, and build relationships that will reap benefits long after the final keynote.
If you have additional thoughts or ideas on how to get the most out of attending a marketing conference please feel free to share your tips!