Monthly archive for March2014

Two Stories of Marketing Automation Sabotage

Two Stories of Marketing Automation Sabotage

Guest post from Eric Holmen, CMO of Invoca. This is a story about how automation backfired for some well known brands (don’t worry, we’ll keep names anonymous).  And, this is a story of what is likely happening to every marketer that attended Tech Marketing 360…

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Is your Company Managing Social Media on Mobile?

Is your Company Managing Social Media on Mobile?

Guest post from Aseem Badshah, Founder and CEO of Socedo. Aseem spoke at Tech Marketing 360 about using social media for B2B lead generation. A few months ago, Forbes published an article titled “Your Business Needs to Get Social, Local And Mobile – Fast.” In…

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3 Tips for a Successful Conference Experience

3 Tips for a Successful Conference Experience

Guest post from Dillon Bianchi, President of UpTown Treehouse. What better place to find inspiration than beautiful Dana Point, CA? A few members of the Uptown Treehouse #DreamTeam were fortunate enough to attend Tech Marketing 360 in February, and left the event feeling inspired by…

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