Monthly archive for February2014

Mobile first (REALLY)…without killing your IT department

Mobile first (REALLY)…without killing your IT department

Guest post from Adobe, Tech Marketing 360 Sponsor. Come Join Adobe Thought Leaders: Jill Steinhour and Ray Pun Since the introduction of the iPhone in 2007, usage and adoption of mobile has grown exponentially resulting in the need for organizations to fundamentally change their approach to…

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Who is the New Tech Decision Maker?

Who is the New Tech Decision Maker?

Guest post from Jamie Porter, Tech Marketing 360 PR Specialist. A Marketer’s Backstage Pass to the Technology Buyer’s Journey It’s a tough world out there for tech marketers. Their target buyer is no longer just one person or team. As technology touches and improves all…

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Social Media Has Klout for Tech Marketers

Social Media Has Klout for Tech Marketers

Guest post from Sarah Reedy, Senior Editor, Light Reading. Every once in awhile I get an email from Klout proclaiming my score went up or that I got a new “moment.” I never put much thought into what it means, but I’ve realized lately there…

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