Monthly archive for January2014

3 Strategic Content Measures Every Marketer Should Take

3 Strategic Content Measures Every Marketer Should Take

Guest post from Amanda Batista, Content Marketing Manager, Oracle Eloqua Marketing. Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. In each…

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Is Content Marketing Worth 30% of the Budget?

Is Content Marketing Worth 30% of the Budget?

Guest post from Jamie Porter, Tech Marketing 360 PR Specialist. Tech marketers predict that they’ll devote 30% of their budgets to content marketing in the next couple years. Is this type of engagement really worth nearly a third of an entire marketing budget, or is…

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Content Marketing: Reinventing the Game

Content Marketing: Reinventing the Game

Guest post from Bob Egner, Vice President of Product Management at EPiServer. Most technology marketers have a strong cadence and understanding around content marketing.  It’s a simple game: Step 1: Create some large format content (yet another white paper) Step 2: Hang it up on…

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David Pogue, Yahoo’s New Tech Columnist, Hits the Keynote Stage at Tech Marketing 360

David Pogue, Yahoo’s New Tech Columnist, Hits the Keynote Stage at Tech Marketing 360

We’re excited to announce that David Pogue, the new face of Yahoo Tech,  will be headlining the keynote agenda at Tech Marketing 360, February 18-20 in Dana Point, California. As head of Yahoo’s new tech strategy, Pogue will bring expert objective context to the discussion around…

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Why Radio Matters to Technology Marketers

Why Radio Matters to Technology Marketers

Guest post from Mike Dougherty, CEO of Jelli. As I travel and talk to marketers in companies and agencies, sometimes I find myself wanting to prove that “Radio” as a medium still exists and is going strong. Predictions suggest that in 2014, Radio will continue…

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