Monthly archive for December2013

Utilizing Community Management To Build Brand Advocates

Utilizing Community Management To Build Brand Advocates

Guest post from Dillon Bianchi, President of UpTown Treehouse. The core of social media is word-of-mouth marketing. Without a strong social media presence your brand is missing a huge opportunity to connect with customers and share your voice. Community management is what drives your voice…

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Getting the Cross Channel Customer Experience Right

Getting the Cross Channel Customer Experience Right

This is a guest post by Tech Marketing 360 speaker, Paul Dunay Gone are the days of consumers only viewing you through a brick-and-mortar store and your website. The world has gone mobile, social media has changed interactions forever, and tablets are the wave of…

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Stop Using Marketing Buzzwords and Start Speaking the Language of Business

Stop Using Marketing Buzzwords and Start Speaking the Language of Business

This is a guest post written by Jacques Pavlenyi, Program Manager of Social Collaboration Software Marketing at IBM @mediamutt According to the latest IBM C-Suite report, in 3-5 years 60% of CEOs expect the influence of customers to grow most on developing business strategy, up from 43%…

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Creating the TBM Category to Help Companies Run IT Like a Business

Creating the TBM Category to Help Companies Run IT Like a Business

Guest post from Chris Pick, CMO of Apptio and Tech Marketing 360 speaker. As a recent Harvard Business Review article noted, category creators grow faster and receive higher valuations from investors than companies engaged in only incremental innovation. Category creation efforts, however, can fall flat…

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