Monthly archive for November2013

For Tech Marketers: [Simply] Gathering Customer Feedback Drives Retention

For Tech Marketers: [Simply] Gathering Customer Feedback Drives Retention

Guest post from Erik Koto, CEO of QuestionPro. Technology Marketers would do well to re-embrace some tried and true methods of driving customer loyalty, not the least of which can be encapsulated by one pithy phrase- “Ask your customers what they think!” A research study…

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3 Components of a Social Media Lead Generation Strategy

3 Components of a Social Media Lead Generation Strategy

Guest post from Aseem Badshah, Founder and CEO of Socedo. Learn more about social media lead generation on the Socedo Blog. Most marketers who showcase their brands on social media are still unsure about how their social efforts impact the bottom line. As social media…

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Tech Marketing-as-a-Service: Communicating the True Value of Technology

Tech Marketing-as-a-Service: Communicating the True Value of Technology

Guest post from Manish Godha, CEO of Advaiya. Technology Marketing as a Service (TMaaS) is a concept that has emerged onto the fore in the last few years.  During this short period, technology has proven itself to be the core engine of the economy and…

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