Monthly archive for January2013

Why Performance Marketing is Essential to Your Marketing Mix – #Omsummit

Why Performance Marketing is Essential to Your Marketing Mix – #Omsummit

A guest post from Sarah V. Bundy, Founder & CEO of All Inclusive Marketing Inc. Affiliate marketing, also known as performance marketing, is one of the most essential and lucrative channels in their online marketing mix. Affiliate marketing is a billion dollar business in the…

Continue reading →

3 Weeks Left Until Online Marketing Summit: Expo Pass Extras – #omsummit

3 Weeks Left Until Online Marketing Summit: Expo Pass Extras – #omsummit

Where to begin? Hmm. Did you know that Online Marketing Summit is only three weeks away? I’m pretty sure you knew that. The OMS team surely knows that, as we’ve been spending the past few months making sure everything is ready to go. Shannon Ryan…

Continue reading →

Marketers are from Venus and Consumers are from Mars – #omsummit

Marketers are from Venus and Consumers are from Mars – #omsummit

A new survey by ExactTarget shows that there is a disconnect between which channels marketers and consumers favor in terms of messaging and engagement. Content marketing has been the hottest trend in the marketing field over the past year. If you produce and share quality…

Continue reading →

Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

Taking Action on Big Data: Predictions for the New Mantra of 2013 – #omsummit

A guest post by Michael Hershfield, VP of Corporate Development & Strategy at Sailthru Every quality marketer will tell you that reaching a customer today is all about personalization. That the key to holding a consumer’s attention is defined by your ability to tailor every communication…

Continue reading →

Top 5 Reasons to Attend Online Marketing Summit – #omsummit

Top 5 Reasons to Attend Online Marketing Summit – #omsummit

Here are the Top 5 Reasons why you should attend Online Marketing Summit next month. 5. Connections and Networking – Attending the event in Sand Diego allows you to work in your favorite “Anchorman” quotes in your networking conversations. “For just one night let’s not…

Continue reading →

A Relationship-first Approach to Mobile Marketing – #omsummit

A Relationship-first Approach to Mobile Marketing – #omsummit

I recently had the opportunity to speak to Shawn Myers, Director of Product Marketing at Responsys. Shawn is speaking at our San Diego event next month. He took some time out his busy schedule to talk about the mobile marketing. Below is a recap of our…

Continue reading →

Is Your Content REAL? 4 Ways to Attract Qualified Audience With Content – #omsummit

Is Your Content REAL? 4 Ways to Attract Qualified Audience With Content – #omsummit

A blog entry by Sarah Skerik, Vice President, Social Media, PR Newswire//MultiVu There was a time when PR pros and their counterparts in marketing measured success by the number of impressions a campaign generated. I’ve never cared much for the fleeting impression. In my mind,…

Continue reading →

Need Small Business Marketing Ideas? Read This to Know Where to Look!

Need Small Business Marketing Ideas? Read This to Know Where to Look!

Small Businesses seeking ways to get the word out about their products or services naturally start with marketing basics to acquire new customers – perhaps with an ad in the phone book,  some search advertising, postal mailers or a Facebook page. But even these fundamentals…

Continue reading →

The Mobile Marketing Opportunity – #omsummit

The Mobile Marketing Opportunity – #omsummit

I carry my smartphone everywhere I go because it keeps me constantly connected where ever I go. If my smartphone is not in my pocket when I’m out and about, I freak out and feel vulnerable. It is just that important to me and will…

Continue reading →

Digital Marketing in 2013: Fluid and Ubiquitous – #omsummit

Digital Marketing in 2013: Fluid and Ubiquitous – #omsummit

We have arrived at the moment in time where we take some time to reflect on the past and look forward to the future. 2012 was a banner year for digital marketing. Social, mobile, local and new search algorithms forced marketers to really think about…

Continue reading →

Page 1 of 2 1 2