Monthly archive for September2012

Why Content Is Critical for Marketers More than Ever – #oms12

Why Content Is Critical for Marketers More than Ever – #oms12

For many years, perhaps even the last few decades, marketing practitioners have been divided by a philosophical doctrine related to content. Many truly believed “content is king” and that marketing couldn’t be effective without it. Others were firmly planted in the belief that the proper use of…

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What Is Your Brand’s Personality? – #oms12

What Is Your Brand’s Personality? – #oms12

Pop quiz! What is the general definition of brand personality? Ok… I’m waiting. 5..4…3..2..1! Times up. Brand personality is a set of human characteristics associated with a brand and how it behaves in the marketplace. How is brand personality created you ask? Well, it is…

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2012: The Year of Visual Social Content

2012: The Year of Visual Social Content

From Facebook Timeline to Google+ and LinkedIn’s updated designs, 2012 has been a year of change across the social networks. According to Rebecca Corliss, Hubspot’s Inbound Marketing Strategist, “these social updates are encouraging businesses to contribute visual content more often, and rewarding those who do…

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Creating the Modern Mobile Marketer – #OMS12

Creating the Modern Mobile Marketer – #OMS12

No one would dispute the increasing importance of mobile as a critical element of business these days. As smartphone and tablet ownership explodes, it’s become ever harder to consider these platforms as supplemental traffic drivers or low-value revenue opportunities. Josh Sternberg of Digiday sums up…

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The Rise of SoMoLo and What It Means for You

The Rise of SoMoLo and What It Means for You

The rise of Social, Mobile and Local, abbreviated SoMoLo, have created a unique opportunity for marketers. According to Strategic Marketing Solutions President and #smchat host, Joe Ruiz, “consumers are empowered by technology and the Internet like never before, and this has implications for the way…

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Email & the Customer Engagement Model – #oms12

Email & the Customer Engagement Model – #oms12

Email is still a leader in return on investment and engaging audiences as demonstrated in recent studies, including Silverpop’s 2012 Email Marketing Metrics Benchmark Study. While email is performing, there are three major dynamics at play that are creating opportunity, as well as challenges for…

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