Monthly archive for August2012

Five Hot Topics on Marketers’ Minds

Five Hot Topics on Marketers’ Minds

Online Marketing Summit Silicon Valley is quickly approaching and we’re excited about the new format being developed for the brand this year. Our goal is to create a place that connects marketing professionals of all disciplines and expertise-levels with the ideas, learning and hands-on collaboration…

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Google’s Panda and Penguin Updates Reward Content Marketers

Google’s Panda and Penguin Updates Reward Content Marketers

The Panda and Penguin updates to the Google algorithm marked a sea change for SEOs and put an emphasis on the quality of their content by penalizing questionable tactics like keyword stuffing, link schemes, and content duplication. “Now updates are not uncommon,” says Benj Arriola,…

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Digital Marketing’s Impact on the Customer Engagement Model

Digital Marketing’s Impact on the Customer Engagement Model

The insights from digital marketing are redefining audience intelligence, as we know it. Digital marketing has not only helped transform audience segmentation, it is now a benchmark and driver for the customer engagement model. The insights we can gather are deeper than ever and every…

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