Tech Marketing 360 Blog

Two Stories of Marketing Automation Sabotage

Two Stories of Marketing Automation Sabotage

Guest post from Eric Holmen, CMO of Invoca. This is a story about how automation backfired for some well known brands (don’t worry, we’ll keep names anonymous).  And, this is a story of what is likely happening to every marketer that attended Tech Marketing 360…

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Is your Company Managing Social Media on Mobile?

Is your Company Managing Social Media on Mobile?

Guest post from Aseem Badshah, Founder and CEO of Socedo. Aseem spoke at Tech Marketing 360 about using social media for B2B lead generation. A few months ago, Forbes published an article titled “Your Business Needs to Get Social, Local And Mobile – Fast.” In…

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3 Tips for a Successful Conference Experience

3 Tips for a Successful Conference Experience

Guest post from Dillon Bianchi, President of UpTown Treehouse. What better place to find inspiration than beautiful Dana Point, CA? A few members of the Uptown Treehouse #DreamTeam were fortunate enough to attend Tech Marketing 360 in February, and left the event feeling inspired by…

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Mobile first (REALLY)…without killing your IT department

Mobile first (REALLY)…without killing your IT department

Guest post from Adobe, Tech Marketing 360 Sponsor. Come Join Adobe Thought Leaders: Jill Steinhour and Ray Pun Since the introduction of the iPhone in 2007, usage and adoption of mobile has grown exponentially resulting in the need for organizations to fundamentally change their approach to…

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Who is the New Tech Decision Maker?

Who is the New Tech Decision Maker?

Guest post from Jamie Porter, Tech Marketing 360 PR Specialist. A Marketer’s Backstage Pass to the Technology Buyer’s Journey It’s a tough world out there for tech marketers. Their target buyer is no longer just one person or team. As technology touches and improves all…

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Social Media Has Klout for Tech Marketers

Social Media Has Klout for Tech Marketers

Guest post from Sarah Reedy, Senior Editor, Light Reading. Every once in awhile I get an email from Klout proclaiming my score went up or that I got a new “moment.” I never put much thought into what it means, but I’ve realized lately there…

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3 Strategic Content Measures Every Marketer Should Take

3 Strategic Content Measures Every Marketer Should Take

Guest post from Amanda Batista, Content Marketing Manager, Oracle Eloqua Marketing. Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. In each…

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Is Content Marketing Worth 30% of the Budget?

Is Content Marketing Worth 30% of the Budget?

Guest post from Jamie Porter, Tech Marketing 360 PR Specialist. Tech marketers predict that they’ll devote 30% of their budgets to content marketing in the next couple years. Is this type of engagement really worth nearly a third of an entire marketing budget, or is…

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Content Marketing: Reinventing the Game

Content Marketing: Reinventing the Game

Guest post from Bob Egner, Vice President of Product Management at EPiServer. Most technology marketers have a strong cadence and understanding around content marketing.  It’s a simple game: Step 1: Create some large format content (yet another white paper) Step 2: Hang it up on…

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David Pogue, Yahoo’s New Tech Columnist, Hits the Keynote Stage at Tech Marketing 360

David Pogue, Yahoo’s New Tech Columnist, Hits the Keynote Stage at Tech Marketing 360

We’re excited to announce that David Pogue, the new face of Yahoo Tech,  will be headlining the keynote agenda at Tech Marketing 360, February 18-20 in Dana Point, California. As head of Yahoo’s new tech strategy, Pogue will bring expert objective context to the discussion around…

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